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~subject:"Marketing theory"
~type_genre:"Einführung"
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A review of multidimensional scaling in marketing research
Cooper, Lea G.
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2009
Persistent link: https://www.econbiz.de/10003794496
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299967
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