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Origins of the institutional approach in marketing
Jones, D. G. Brian; Monieson, David D. - 2008
Persistent link: https://www.econbiz.de/10003644177
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810
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Marketing myopia
Levitt, Theodore - 2009
Persistent link: https://www.econbiz.de/10003856198
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A prospectus for theory construction in marketing
Bagozzi, Richard P. - 2009
Persistent link: https://www.econbiz.de/10003794755
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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: The evolution of integrated marketing communications : …, (pp. 45-63). 2011
Persistent link: https://www.econbiz.de/10009232924
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Marketing systems : a core macromarketing concept
Layton, Roger A. - 2009
Persistent link: https://www.econbiz.de/10003876051
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Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003643709
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Marketing as production : the developments of a concept
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003643713