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~subject:"Marketingmanagement"
~subject:"Produktgestaltung"
~subject:"Relationship marketing"
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Herstatt, Cornelius
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16
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16
Reichwald, Ralf
16
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15
Dell'Era, Claudio
14
Pfeffermann, Nicole
13
Sosa, Manuel
13
Brem, Alexander
12
Esch, Franz-Rudolf
11
Steinhoff, Fee
11
Fritz, Wolfgang
10
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10
Wiedmann, Klaus-Peter
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9
Calantone, Roger J.
9
Chan, Tian Heong
9
Huber, Frank
9
O'Cass, Aron
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Trommsdorff, Volker
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Zhang, Jing
9
Albers, Sönke
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Belz, Christian
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Cooper, Robert G.
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Eppinger, Steven D.
8
Gassmann, Oliver
8
Mihm, Jürgen
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Wildemann, Horst
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Brown, Tim
7
Dahl, Darren W.
7
Enkel, Ellen
7
Kleinaltenkamp, Michael
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Kohlbacher, Florian
7
Morgan, Todd
7
Nijssen, E. J.
7
Schreier, Martin
7
Stern, Scott
7
Trajtenberg, Manuel
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Ulrich, Karl T.
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Springer Fachmedien Wiesbaden
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IGI Global
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Edward Elgar Publishing
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Alexander Hamilton Institute, Inc
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Business Decisions Limited <Royal Tunbridge Wells>
1
BusinessVillage GmbH
1
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Center of Market Oriented Product and Production Management
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Centre de Recherches en Sciences Sociales du Travail <Sceaux>
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Deutsche Landwirtschafts-Gesellschaft
1
Deutsche Post AG / Direkt-Marketing
1
Ekonomiska Forskningsinstitutet
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Journal of business research : JBR
106
Industrial marketing management : the international journal for industrial and high-tech firms
85
International journal of product development : IJPD
75
SpringerLink / Bücher
75
International journal of production research
49
The journal of business & industrial marketing
45
The journal of product innovation management : an international publication of the Product Development & Management Association
44
Journal of strategic marketing
41
IEEE transactions on engineering management : EM
39
International journal of innovation management
35
Gabler Edition Wissenschaft
29
International journal of technology management : IJTM
29
International journal of production economics
28
Europäische Hochschulschriften / 5
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
International journal of technology marketing : IJTMkt
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of open innovation : technology, market, and complexity
22
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
21
Research policy : policy, management and economic studies of science, technology and innovation
21
Springer eBook Collection / Business and Economics
21
California management review
19
International journal of product lifecycle management : IJPLM
19
Technological forecasting & social change : an international journal
19
Faculty & research / Insead : working paper series
16
Journal of retailing and consumer services
16
Springer eBook Collection
16
Technovation : the international journal of technological innovation, entrepreneurship and technology management
16
International journal of innovation and technology management
15
Journal of marketing management : MM
14
Management decision : MD
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
14
Cogent business & management
13
Human factors and ergonomics in consumer product design : methods and techniques
13
Journal of business economics : JBE
13
Journal of marketing
13
Marketing intelligence & planning
13
Technology analysis & strategic management
13
Betriebswirtschaftslehre für Technologie und Innovation
12
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ECONIS (ZBW)
4,527
USB Cologne (EcoSocSci)
21
EconStor
3
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1
Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan
Lee, Shwn-Meei
;
Li, Chia-Ying
;
Tsai, Chiun-Yi
- In:
International journal of technology, policy and …
17
(
2017
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011821076
Saved in:
2
The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd
;
Anokhin, Sergey
;
Kretinin, Andrey
; …
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
Saved in:
3
How to enhance the success rate of new products in the market
Yusr, Maha Mohammed
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
International journal of business innovation and …
24
(
2021
)
4
,
pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
Saved in:
4
There's more than one perspective to take into account for successful customer integration into radical new product
innovation
: a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
Saved in:
5
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
6
Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
Saved in:
7
Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing
;
Jiang, Yanxin
;
Zhu, Miao
- In:
Journal of advances in management research : JAMR
12
(
2015
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
Saved in:
8
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Saved in:
9
Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
;
Li, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
Saved in:
10
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
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