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The marketing concept : a déjà vu
Hollander, Stanley C. - 2008
Persistent link: https://www.econbiz.de/10003644603
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Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald - 2008
Persistent link: https://www.econbiz.de/10003644627
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003644635
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Marketing and critique : prospects and problems
Morgan, Glenn - 2009
Persistent link: https://www.econbiz.de/10003832312
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605084
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What is marketing knowledge? Stage I : forms of marketing knowledge
Rossiter, John R. - 2008
Persistent link: https://www.econbiz.de/10003610621
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From marketing knowledge to marketing principles
Uncles, Mark - 2008
Persistent link: https://www.econbiz.de/10003610627
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Markets, market-making and marketing
Araujo, Luis - 2008
Persistent link: https://www.econbiz.de/10003610686
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Marketing systems : a core macromarketing concept
Layton, Roger A. - 2009
Persistent link: https://www.econbiz.de/10003876051