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~subject:"Marketingtheorie"
~subject:"Strategisches Management"
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Marketingtheorie
Strategisches Management
Entscheidung
23,030
Decision
19,698
Marketing
18,554
Theorie
8,860
Theory
8,771
Marketingmanagement
3,374
Marketing management
3,224
Deutschland
2,871
USA
2,549
Konsumentenverhalten
2,509
Consumer behaviour
2,501
Entscheidungstheorie
2,463
United States
2,380
Germany
2,322
Experiment
2,214
Decision theory
2,190
Betriebswirtschaftliche Entscheidung
2,001
Absatzpolitik
1,588
Management
1,434
Strategic management
1,249
Risiko
1,196
Risk
1,071
Marktforschung
1,070
Kognition
1,038
Cognition
1,013
Multi-criteria analysis
994
Multikriterielle Entscheidungsanalyse
994
Spieltheorie
920
Management-Informationssystem
913
Management information system
912
Entscheidung unter Unsicherheit
867
Decision under uncertainty
866
Unternehmen
864
Führungskräfte
863
Managers
852
Nutzen
828
Beziehungsmarketing
822
Relationship marketing
815
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Undetermined
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174
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Book / Working Paper
1,730
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939
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32
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734
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Sammelwerk
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Graue Literatur
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Working Paper
52
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51
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29
Ratgeber
28
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26
Reprint
26
Festschrift
25
Einführung
16
Bibliografie
14
Collection of articles written by one author
13
Fallstudiensammlung
13
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13
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8
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8
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6
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1,837
German
767
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80
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9
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Kotler, Philip
48
Kuß, Alfred
22
Meffert, Heribert
21
Bruhn, Manfred
18
Fritz, Wolfgang
17
Cravens, David W.
16
Pepels, Werner
16
Tomczak, Torsten
16
Aaker, David A.
15
Keller, Kevin Lane
15
Dichtl, Erwin
12
Sabel, Hermann
12
Benkenstein, Martin
11
Kerin, Roger A.
11
Sheth, Jagdish N.
11
Andreasen, Alan R.
10
Freiling, Jörg
10
Lovallo, Dan
10
Piercy, Nigel
10
Armstrong, Gary
9
Baker, Michael John
9
Kollmann, Tobias
9
Lambin, Jean-Jacques
9
Layton, Roger A.
9
Peterson, Robert A.
9
Weiser, Christoph
9
Wiedmann, Klaus-Peter
9
Day, George S.
8
Diez, Willi
8
Elbanna, Said
8
Hair, Joseph F.
8
Hörschgen, Hans
8
Kleinaltenkamp, Michael
8
Schaper, Thorsten
8
Tadajewski, Mark
8
Vollert, Klaus
8
Backhaus, Klaus
7
Baines, Paul
7
Lamb, Charles W.
7
Oelsnitz, Dietrich von der
7
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American Marketing Association
17
Springer Fachmedien Wiesbaden
13
Duncker & Humblot
6
Edward Elgar Publishing
5
Universität St. Gallen / Institut für Marketing und Handel
4
Academy of Marketing Science
3
Deutsche Marketing-Vereinigung
3
European Marketing Academy
3
IGI Global
3
Springer-Verlag GmbH
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Chartered Institute of Marketing
2
DePaul University / College of Commerce
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hrvatsko Društvo za Marketing
2
Institut für Angewandte Sozial- und Wirtschaftsforschung <Wien>
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
2
Verband der Hochschullehrer für Betriebswirtschaft
2
W. Kohlhammer GmbH
2
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Campus Verlag
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Chartered Institute of Marketing <London>
1
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SpringerLink / Bücher
78
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Europäische Hochschulschriften / 5
20
Journal of marketing management : MM
20
Lehrbuch
18
Strategic management journal
17
Long range planning : LRP ; international journal of strategic management
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
15
Journal of macromarketing
15
Journal of the Academy of Marketing Science
15
Journal of historical research in marketing
14
Management decision : MD
14
Gabler Edition Wissenschaft
12
Springer eBook Collection
12
Springer eBook Collection / Business and Management
12
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
European journal of marketing : EJM
10
Journal of management
10
Technological forecasting & social change : an international journal
10
AMS review : official publication of the Academy of Marketing Science
9
International journal of management and decision making : IJMDM
9
Marketing theory
9
Marktorientierte Unternehmensführung
8
Edward Elgar E-Book Archive
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Always learning
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Australasian marketing journal
6
Business horizons
6
Journal of business ethics : JOBE
6
Journal of strategy and management
6
Management decision
6
Management research review
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
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Source
All
ECONIS (ZBW)
2,370
USB Cologne (EcoSocSci)
328
USB Cologne (business full texts)
1
EconStor
1
OLC EcoSci
1
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1
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
2
Decision making at the top : the shaping of strategic direction
Donaldson, Gordon
;
Lorsch, Jay William
-
1983
Persistent link: https://www.econbiz.de/10000087536
Saved in:
3
Risk preference and strategic decision making in large Scandinavian shipping enterprises
Lorange, Peter
-
1971
Persistent link: https://www.econbiz.de/10000670817
Saved in:
4
Decisions, strategies and new ventures : modern tools for top management
Byrnes, W. G.
;
Chesterton, B. K.
-
1973
Persistent link: https://www.econbiz.de/10000556438
Saved in:
5
Marketing management and the decision sciences: theory and applications
Darden, William R.
(
contributor
); …
-
1971
Persistent link: https://www.econbiz.de/10000572181
Saved in:
6
Strategic decision making process : the influence of organizational learning and experience
Shrivastava, Paul
-
1981
Persistent link: https://www.econbiz.de/10002823829
Saved in:
7
Strategic analysis for venture evaluation : the save approach to business decisions
Park, W. R.
;
Maillie, J. B.
-
1982
Persistent link: https://www.econbiz.de/10001726644
Saved in:
8
An exploratory study of synoptic and incremental models of strategic decision making
Cook, Joel Warren
-
1981
Persistent link: https://www.econbiz.de/10002019184
Saved in:
9
Forecasting technology for strategic decisions
Twiss, Brian C.
-
1982
Persistent link: https://www.econbiz.de/10002938994
Saved in:
10
Strategic market decisions
Cox, Keith Kohn
(
contributor
);
McGinnis, Vern J.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000051823
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