//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing
21
Decision
9
Entscheidung
9
Deutschland
6
Germany
6
Befragung
4
Interview
4
Marketing theory
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Marketingmanagement
3
Peter F. Drucker
3
Structural change
3
Strukturwandel
3
Success factor
3
Theorie
3
Theory
3
Automotive industry
2
Beziehungsmarketing
2
Branchenentwicklung
2
Brand image
2
Controlling
2
Digital goods
2
Digitale Güter
2
E-commerce
2
Electronic Commerce
2
Führungskräfte
2
Heuristics
2
Heuristik
2
Kfz-Industrie
2
Management
2
Management control
2
Managers
2
Markenimage
2
Marketing management
2
Project management
2
Projektmanagement
2
Relationship marketing
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Interview
Article in journal
240
Aufsatz in Zeitschrift
240
Lehrbuch
122
Textbook
112
Collection of articles of several authors
81
Sammelwerk
81
Aufsatz im Buch
55
Book section
55
Konferenzschrift
48
Aufsatzsammlung
47
Graue Literatur
35
Non-commercial literature
35
Hochschulschrift
30
Glossar enthalten
27
Glossary included
27
Bibliografie enthalten
26
Bibliography included
26
Conference proceedings
26
Thesis
22
Handbook
14
Handbuch
14
Festschrift
12
Reprint
12
Working Paper
12
Arbeitspapier
11
Case study
9
Einführung
9
Fallstudie
9
Bibliografie
7
Collection of articles written by one author
5
Conference paper
5
Konferenzbeitrag
5
Sammlung
5
CD-ROM, DVD
3
Fallstudiensammlung
3
Wörterbuch
3
Mehrbändiges Werk
2
Multi-volume publication
2
Accompanied by computer file
1
more ...
less ...
Language
All
English
3
German
1
Author
All
Darroch, Jenny
1
Drucker, Peter F.
1
Gunther, Robert E.
1
Iacobucci, Dawn
1
Kotler, Philip
1
Reinecke, Sven
1
Published in...
All
Journal of the Academy of Marketing Science
2
Foundations and trends in marketing : FTMKT
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing Weiterdenken - Reflexion von Sven Reinecke
Reinecke, Sven
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 345-347)
.
2018
Persistent link: https://www.econbiz.de/10011741020
Saved in:
2
Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Saved in:
3
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
4
Reflections of eminent marketing scholars
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013175776
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->