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Incumbent defense strategies against new product entry

Gatignon, Hubert A.; Robertson, Thomas S.; Fein, Adam J. - 1994

Persistent link: https://www.econbiz.de/10000900945

Order of entry as a moderator of the effect of the marketing mix on market share

Bowman, Douglas; Gatignon, Hubert A. - 1995

Persistent link: https://www.econbiz.de/10000907931

The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation

Gatignon, Hubert A. - In: The journal of law, economics, & organization 4 (1988) 2, pp. 305-336

Persistent link: https://www.econbiz.de/10001135833

Research issues at the boundary of competitive dynamics and market evolution

Soberman, David A. (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001826130

Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries

Gatignon, Hubert A. (contributor); … - 2001 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001632260

Competitive response and market evolution

Gatignon, Hubert A. (contributor); … - 2001 - [Elektronische Ressource], rev. version of 2000/66/MKT

Persistent link: https://www.econbiz.de/10001715949

Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries

Gatignon, Hubert A. (contributor); … - 2002 - [Elektronische Ressource], rev. version of 2001/57/MKT

Persistent link: https://www.econbiz.de/10001716436

Competitive response and market evolution

Gatignon, Hubert A.; Soberman, David A. - 2000

Persistent link: https://www.econbiz.de/10001634482

Retaliatory Behavior to New Product Entry

Kuester, Sabine; Homburg, Christian; Robertson, Thomas S. - 2016

In this article, the authors focus on the defense strategies that firms pursue when threatened by rival new products in their markets. They investigate retaliation as a multidimensional construct. The integrative framework combines the analysis of the marketing instrument used to react and the...

Persistent link: https://www.econbiz.de/10014141637

Competitive response and market evolution

Gatignon, Hubert; Soberman, David - In: Handbook of marketing, (pp. 126-147). 2006

Persistent link: https://www.econbiz.de/10003335056