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In contrast to the prevailing supply-side explanation that price decreases are the key driver of a sales take-off, we argue that outward shifting supply and demand curves lead to market take-off. Our fundamental idea is that sales in new markets are initially low since the first commercialized...
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We integrate insights from organizational capabilities, organizational economics, and industry evolution to examine the firm’s decisions regarding the organization of activities in a value chain, and test our hypotheses using a near census of US bio-ethanol producers during the 1978-2009...
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