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~subject:"Markteintritt"
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Markteintritt
Theorie
27
Theory
27
Consumer behaviour
25
Konsumentenverhalten
25
Distribution channel
19
Vertriebsweg
19
Transaction costs
16
Transaktionskosten
16
Beziehungsmarketing
14
Relationship marketing
14
Developing countries
12
Entwicklungsländer
12
Lieferantenmanagement
12
Supplier relationship management
12
USA
11
Brand management
10
Markenführung
10
Marketing management
10
Marketingmanagement
10
United States
10
Economic growth
9
Welt
9
Wirtschaftswachstum
9
World
9
Brand
8
Einkommensverteilung
8
Income distribution
8
Markenartikel
8
Brand image
7
Experiment
7
Markenimage
7
Marketing
6
Outsourcing
6
Armut
5
Armutsbekämpfung
5
Estimation
5
Globalisierung
5
Globalization
5
Market entry
5
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Article
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Arbeitspapier
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2
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Book section
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Graue Literatur
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English
5
Author
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Anderson, Erin
5
Gatignon, Hubert A.
3
Coughlan, Anne T.
2
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INSEAD
1
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Faculty & research / Insead : working paper series
2
International marketing ; Vol. 3
1
Journal of marketing
1
The journal of law, economics, & organization
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ECONIS (ZBW)
5
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1
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.
- In:
The journal of law, economics, & organization
4
(
1988
)
2
,
pp. 305-336
Persistent link: https://www.econbiz.de/10001135833
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2
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
Saved in:
3
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
4
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
Saved in:
5
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
Saved in:
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