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~subject:"Markteintritt"
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Markteintritt
Marketing
39
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
Market entry
5
Theorie
5
Theory
5
United States
4
Arzneimittel
3
Brand image
3
Brand management
3
Einzelhandel
3
Markenführung
3
Markenimage
3
Pharmaceuticals
3
Vereinigte Staaten
3
Absatz
2
Absatzplanung
2
Absatzpolitik
2
Brand
2
China
2
Consumer goods
2
Direct marketing
2
Direktmarketing
2
Economic growth
2
Fallstudiensammlung
2
India
2
Indien
2
Innovation
2
Konsumgüter
2
Markenartikel
2
Preis
2
Preismanagement
2
Price
2
Pricing strategy
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Wirtschaftswachstum
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Article
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English
4
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Kalyanaram, Gurumurthy
3
Karakaya, Fahri
1
Kerin, Roger A.
1
Robinson, William Thomas
1
Urban, Glen L.
1
Wittink, Dick R.
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of strategic marketing
1
Review of industrial organization : RIO
1
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ECONIS (ZBW)
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1
The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
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2
First-mover advantages from pioneering new markets : a survey of empirical evidence
Robinson, William Thomas
- In:
Review of industrial organization : RIO
9
(
1994
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001184853
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3
Heterogeneity in entry effects between nondurable consumer product categories
Kalyanaram, Gurumurthy
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10001163885
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4
Impact of product life cycle stages on barriers to entry
Karakaya, Fahri
;
Kerin, Roger A.
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10003629892
Saved in:
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