Similar Search Results

First- or second-mover advantage? : the case of IT-enabled platform markets

Feng, Haiyang; Jiang, Zhengrui; Li, Minqiang; Feng, Nan - In: MIS quarterly 44 (2020) 3, pp. 1107-1141

Persistent link: https://www.econbiz.de/10012403941

Technological cooperation or competition? : optimal strategies of incumbent and entrant in ICT markets

Liu, Yifan; Li, Minqiang; Feng, Haiyang; Feng, Nan - In: Omega : the international journal of management science 125 (2024), pp. 1-20

Persistent link: https://www.econbiz.de/10014533658

Quality, pricing, and release time : optimal market entry strategy for software-as-a-service vendors

Feng, Haiyang; Jiang, Zhengrui; Liu, Dengpan - In: Management information systems : mis quarterly 42 (2018) 1, pp. 333-353

Persistent link: https://www.econbiz.de/10011847714

Optimal pricing for new product entry under free strategy

Nan, Guofang; Liang, Xingtao; Zhang, Zan; Li, Minqiang - In: Information technology and management 19 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011847306

Competitive entry of information goods under quality uncertainty

Zhang, Zan; Nan, Guofang; Li, Minqiang; Tan, Yong - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 2869-2888

Persistent link: https://www.econbiz.de/10013368321

Quality, Pricing, and Release Time : Optimal Market Entry Strategy for New Software-as-a-Service Vendors

Feng, Haiyang - 2018

As a new software licensing model, software-as-a-service (SaaS) is gaining tremendous popularity across the globe. In this study, we investigate the competition between a new entrant and an incumbent in a SaaS market, and derive the optimal market entry strategy for the new entrant. One...

Persistent link: https://www.econbiz.de/10012936916