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Markteintritt
Multinationales Unternehmen
5
Transnational corporation
5
Corporate reputation
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Firmenimage
3
Globalisierung
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Globalization
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Market entry
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Relationship marketing
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Beziehungsmarketing
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Brand architecture
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Brand management
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Climate responsibility
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Corporate brands
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Corporate profitability
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Domestic and multi-national corporations
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Environmental CSR
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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Internationalization
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Lieferantenmanagement
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Markenarchitektur
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Markenführung
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Multinational corporate brands
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Natural resource utilization
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Psychic distance
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Supplier relationship management
2
Ausländische Tochtergesellschaft
1
Betriebliche Wertschöpfung
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Brand
1
Business ethics
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CSR
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Corruption
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Environment
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Johns, Raechel
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Khojastehpour, Morteza
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Internationalization and relationship marketing : an introduction
Khojastehpour, Morteza
;
Johns, Raechel
- In:
European business review : EBR ; the official journal …
26
(
2014
)
3
,
pp. 238-253
Persistent link: https://www.econbiz.de/10010366381
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2
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
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