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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Interest groups and trade policy
Grossman, Gene M.; Helpman, Elhanan - 2002
Persistent link: https://www.econbiz.de/10001619628
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The foundations of price theory
Bridel, Pascal (contributor) - 2001
Persistent link: https://www.econbiz.de/10001551286
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The economics of price discrimination
Norman, George (ed.) - 1999
Persistent link: https://www.econbiz.de/10001403084
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2008
Persistent link: https://www.econbiz.de/10003644110
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P. - 2009
Persistent link: https://www.econbiz.de/10003784603