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Marketing a new product : its planning, development, and control
Hisrich, Robert D.; Peters, Michael P. - 1978
Persistent link: https://www.econbiz.de/10000049896
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International marketing
Terpstra, Vern - 1978 - 2. ed.
Persistent link: https://www.econbiz.de/10000049929
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Handbook of marketing research
Ferber, Robert (contributor) - 1974
Persistent link: https://www.econbiz.de/10000050226
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Consumer behavior : concepts and applications
Loudon, David Lamond; DellaBitta, Albert J. - 1979
Persistent link: https://www.econbiz.de/10000050460
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Consumer behavior
Robertson, Thomas S. - 1970
Persistent link: https://www.econbiz.de/10000051869
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The marketing channel : a conceptual viewpoint
Mallen, Bruce E. (contributor) - 1967
Persistent link: https://www.econbiz.de/10000053246