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Introducing marketing
Burnett, John - 2002
Persistent link: https://www.econbiz.de/10001653179
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An appraisal of the use of student subjects in marketing research
Burnett, John - In: Journal of business research : JBR 14 (1986) 4, pp. 281-327
Persistent link: https://www.econbiz.de/10001263872
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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An appraisal of the use of student subjects in marketing research
Burnett, John; Dunne, Patrick M. - In: Journal of business research : JBR 14 (1986) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10003507049