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~subject:"Marktforschung"
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Marktforschung
Marketingtheorie
60
Marketing theory
59
Marketing
25
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22
Marketingmanagement
22
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19
Theory
19
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13
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Scientific method
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Supply chain
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Vereinigte Staaten
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Wissenschaftliche Methode
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resource-advantage theory
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Absatz Franchising
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Lieferantenmanagement
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Supplier relationship management
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Ethik
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Hunt, Shelby D.
10
Davis, Donna F.
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Golicic, Susan L.
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Chonko, Lawrence B.
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Mentzer, John T.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Developmental challenges in marketing research
1
Grid series in marketing
1
International journal of forecasting
1
Journal of business research : JBR
1
Journal of forecasting
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ECONIS (ZBW)
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1
Does marketing research suffer from methods myopia?
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
Saved in:
2
Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 467-479
Persistent link: https://www.econbiz.de/10009295481
Saved in:
3
The evolution of sales forecasting management : a 20-year longitudinal study of forecasting practices
Byrne, Teresa M. McCarthy
;
Davis, Donna F.
;
Golicic, …
- In:
Journal of forecasting
25
(
2006
)
5
,
pp. 303-324
Persistent link: https://www.econbiz.de/10003364181
Saved in:
4
Organizational factors in sales forecasting management
Davis, Donna F.
;
Mentzer, John T.
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 475-495
Persistent link: https://www.econbiz.de/10003568060
Saved in:
5
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
6
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
Saved in:
7
The nature and scope of marketing
Hunt, Shelby D.
- In:
Journal of marketing
40
(
1976
)
3
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003050068
Saved in:
8
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
9
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
10
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
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