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What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay; Zaltman, Gerald - In: The handbook of marketing research : uses, misuses, and …, (pp. 33-48). 2006
Persistent link: https://www.econbiz.de/10003420100
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Consumer researchers : take a hike!
Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003611242
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The structure and purpose of marketing models
Zaltman, Gerald - In: Behavioral models for market analysis : foundations for …, (pp. 25-40). 1977
Persistent link: https://www.econbiz.de/10003028466
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie (ed.); Zaltman, Gerald (contributor) - 1979
Persistent link: https://www.econbiz.de/10013489935
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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A comparison of factors affecting researcher and manager perceptions of market research use
Deshpandé, Rohit; Zaltman, Gerald - 2009
Persistent link: https://www.econbiz.de/10003794197
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Factors affecting trust in market research relationships
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 2009
Persistent link: https://www.econbiz.de/10003794745
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Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V. (contributor); Zaltman, Gerald (contributor) - In: American behavioral scientist : ABS 21 (1978) 4, pp. 467-624
Persistent link: https://www.econbiz.de/10003176695
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Ethik in der Marktforschung : ihre praktische Relevanz
Tybout, Alice M.; Zaltman, Gerald - In: Marketing und Verbraucherpolitik, (pp. 118-139). 1982
Persistent link: https://www.econbiz.de/10002942109