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The structure and purpose of marketing models
Zaltman, Gerald - In: Behavioral models for market analysis : foundations for …, (pp. 25-40). 1977
Persistent link: https://www.econbiz.de/10003028466
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Consumer researchers : take a hike!
Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003611242
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Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P.; Zaltman, Gerald - 1991
Persistent link: https://www.econbiz.de/10004107225
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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Cases in marketing research
Schultz, Randall L. - 1975
Persistent link: https://www.econbiz.de/10000426199
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10000556956
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Marketing, society, and conflict
Levy, Sidney J.; Zaltman, Gerald - 1975
Persistent link: https://www.econbiz.de/10000051812
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Ethics in marketing research : their practical relevance
Tybout, Alice M.; Zaltman, Gerald - In: Journal of marketing research : JMR 11 (1974) 4, pp. 357-368
Persistent link: https://www.econbiz.de/10002942056
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Ethik in der Marktforschung : ihre praktische Relevanz
Tybout, Alice M.; Zaltman, Gerald - In: Marketing und Verbraucherpolitik, (pp. 118-139). 1982
Persistent link: https://www.econbiz.de/10002942109
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Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie (ed.); Zaltman, Gerald (contributor) - 1979
Persistent link: https://www.econbiz.de/10013489935