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~subject:"Marktforschung"
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Marktforschung
Marketing management
22
Marketingmanagement
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Consumer behaviour
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Brand management
17
Markenführung
17
Beziehungsmarketing
10
Relationship marketing
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Advertising
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Markenartikel
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Brand image
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Markenimage
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Marketing
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Marketing theory
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Marketingtheorie
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Communication
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Kommunikation
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Social Web
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Social web
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Advertising effects
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Advertising planning
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Market research
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USA
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United States
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Werbeplanung
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Werbewirkung
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Emerging economies
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India
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Indien
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Internet marketing
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Schultz, Don E.
4
Block, Martin
1
Block, Martin P.
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Kerr, Gayle
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Lings, Ian
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International journal of electronic marketing and retailing : IJEMR
1
Journal of advertising : official publication of the American Academy of Advertising
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Organizations and markets in emerging economies
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The journal of consumer marketing
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ECONIS (ZBW)
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Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
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2
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
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3
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
4
Consumer research, retailers and robots
Schultz, Don E.
;
Block, Martin
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011796495
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