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An empirical examination of the "Rule of Three" : strategy implications for top management, marketers, and investors
Uslay, Can; Altintig, Z. Ayca; Winsor, Robert D. - In: Journal of marketing 74 (2010) 2, pp. 20-39
Persistent link: https://www.econbiz.de/10003995113
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Research's place in the marketing budget
Parasuraman, A. - In: Business horizons 26 (1983) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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Marketing research
Parasuraman, A. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10013480469
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Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Marketing research
Parasuraman, A.; Grewal, Dhruv; Krishnan, Ramayya - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003309209