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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
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Brand image
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Meloy, Margaret G.
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Carlson, Kurt A.
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.
;
McLaughlin, Edward
;
Kramer-LeBlanc, …
-
1988
Persistent link: https://www.econbiz.de/10000774897
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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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