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~subject:"Marktforschung"
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Marktforschung
Marketingtheorie
60
Marketing theory
59
Marketing
25
Marketing management
21
Marketingmanagement
21
Theorie
18
Theory
18
Competitive advantage
11
Resource-based view
11
Ressourcenorientierter Ansatz
11
Theory of competition
11
Wettbewerbstheorie
11
Wettbewerbsvorteil
11
Marketing strategy
10
Market research
9
Vereinigte Staaten
9
resource-advantage theory
9
Absatz Franchising
8
Ethics
7
Ethik
7
Relationship marketing
7
Business ethics
6
Distribution channel
6
Economic growth
6
History of economic thought
6
Scientific method
6
Unternehmensethik
6
Vertriebsweg
6
Wissenschaftliche Methode
6
Ökonomische Ideengeschichte
6
Absatztheorie
5
Bibliometrics
5
Bibliometrie
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Franchising
5
Strategic marketing
5
USA
5
Wissenschaftstheorie
5
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English
9
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Hunt, Shelby D.
10
Chonko, Lawrence B.
2
Hansen, Jared M.
1
Wilcox, James B.
1
Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Developmental challenges in marketing research
1
Grid series in marketing
1
Journal of marketing
1
The SAGE handbook of marketing theory
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
10
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1
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
2
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
Saved in:
3
The nature and scope of marketing
Hunt, Shelby D.
- In:
Journal of marketing
40
(
1976
)
3
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003050068
Saved in:
4
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
5
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
6
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
7
Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D.
-
1991
Persistent link: https://www.econbiz.de/10013499989
Saved in:
8
The philosophical foundations of marketing research: for scientific realism and truth
Hunt, Shelby D.
;
Hansen, Jared M.
- In:
The SAGE handbook of marketing theory
,
(pp. 111-126)
.
2010
Persistent link: https://www.econbiz.de/10003923094
Saved in:
9
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
-
2009
Persistent link: https://www.econbiz.de/10003794825
Saved in:
10
Reflections on ethical issues in marketing management : an empirical examination
Chonko, Lawrence B.
;
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011879720
Saved in:
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