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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
120
Konsumentenverhalten
118
Theorie
86
Theory
86
Experiment
31
Market research
27
Marketing
27
Estimation theory
22
Schätztheorie
22
Brand
20
Markenartikel
20
Brand management
18
Markenführung
18
Perception
17
Marketing management
15
Marketingmanagement
15
Wahrnehmung
15
Bayesian inference
14
Emotion
14
Bayes-Statistik
13
Behavioral economics
13
Conjoint analysis
13
Conjoint-Analyse
13
Decision
13
Entscheidung
13
Verhaltensökonomik
13
Advertising effects
12
Cognition
12
Kognition
12
Werbewirkung
12
Marktsegmentierung
11
Brand image
10
Markenimage
10
Market segmentation
10
Personality psychology
10
Persönlichkeitspsychologie
10
Werbung
10
Advertising
9
Netherlands
9
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14
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10
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7
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7
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7
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7
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2
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2
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1
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English
27
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Wedel, Michel
22
Kamakura, Wagner A.
9
Pieters, Rik
6
DeSarbo, Wayne
5
Bijmolt, Tammo H. A.
3
Agrawal, Jagdish
2
Bradlow, Eric
2
Jong, Martijn G. de
2
Vriens, Marco
2
Aribarg, Anocha
1
Bacon, L.
1
Bacon, Lynd
1
Batra, Rajeev
1
Baumgartner, Hans
1
Bockenholt, Ulf
1
Bodapati, Anand
1
Bodapati, Anand V.
1
DeSarbo, Wayne S.
1
Fox, Jean-Paul
1
Grunert, Klaus G.
1
Guhl, Daniel
1
Kreulen, Jeffrey
1
Lemmens, Aurélie
1
Lenk, Peter
1
Lenk, Peter J.
1
Madigan, David
1
Montgomery, Alan
1
Naik, Prasad A.
1
Neik, Prasad
1
Paetz, Friederike
1
Pieters, Constant
1
Steenkamp, Jan-Benedict E. M.
1
Tilburg, Aad
1
Wagner, Udo
1
Warlop, Luk
1
Weijters, Bert
1
Wierenga, Berend
1
Wilms, Tom
1
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Institution
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of marketing research : JMR
4
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
3
Journal of marketing research
2
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Review of marketing research : Vol. 4
1
Robert H. Smith School Research Paper
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
27
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1
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
2
A Review of Eye-Tracking Research in Marketing
Wedel, Michel
;
Pieters, Rik
- In:
Review of marketing research : Vol. 4
,
(pp. 123-147)
.
2008
Persistent link: https://www.econbiz.de/10015382789
Saved in:
3
Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de
;
Pieters, Rik
;
Fox, Jean-Paul
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
Saved in:
4
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
5
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
6
Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant
;
Pieters, Rik
;
Lemmens, Aurélie
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 941-962
Persistent link: https://www.econbiz.de/10013389255
Saved in:
7
Special section: Utterly fresh perspectives on consumer research and advertising
Warlop, Luk
(
contributor
)
-
La Londe Conference in Marketing Communications and …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1572
Persistent link: https://www.econbiz.de/10010379289
Saved in:
8
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
9
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
Saved in:
10
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
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