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Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike; Harwood, Tracy; Ward, Janet; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
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Market ideology, globalization and neoliberalism
Wensley, Robin - In: The SAGE handbook of marketing theory, (pp. 235-243). 2010
Persistent link: https://www.econbiz.de/10003923128
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Interpretation as composition : debating modes of representation in marketing research
Brownlie, Douglas - In: Interpretive consumer research : paradigms, …, (pp. 47-84). 2001
Persistent link: https://www.econbiz.de/10001613031
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Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
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Concerning marketing critterati : beyond nuance, estrangement and elitism
Brownlie, Douglas; Hewer, Paul - In: Critical marketing : defining the field, (pp. 44-68). 2007
Persistent link: https://www.econbiz.de/10003534483