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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004309748
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004378727
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2010 - 6. ed., global ed.
Persistent link: https://www.econbiz.de/10004944627
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10004890670
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2004 - 4. ed., international ed.
Persistent link: https://www.econbiz.de/10004775524
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152