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Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Zufryden, Fred S. - In: Decision sciences : DS 19 (1988) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10001061778
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A composite heterogeneous model of brand choice and purchase timing behavior
Zufryden, Fred S. - In: Management science : journal of the Institute for … 24 (1977) 2, pp. 121-136
Persistent link: https://www.econbiz.de/10003033743
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A stochastic dynamic model of market response to media scheduling
Zufryden, Fred S. - 1971
Persistent link: https://www.econbiz.de/10003033769
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Adding explanatory variables to a consumer purchase behavior model : an exploratory study
Jones, J. Morgan; Zufryden, Fred S. - In: Journal of marketing research : JMR 17 (1980) 2, pp. 323-334
Persistent link: https://www.econbiz.de/10003174631