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Reflections on editing Journal of Marketing Research, 1992 - 1994

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Advancing marketing strategy research

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Marketing research centers : community, productivity, and relevance

Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 465-466

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Cross-sectional versus longitudinal survey research : concepts, findings, and guidelines

Rindfleisch, Aric; Malter, Alan J.; Ganesan, Shankar; … - In: Journal of marketing research : JMR 45 (2008) 3, pp. 261-279

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The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance

Arnold, Todd J.; Fang, Eric; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 234-251

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Effects of customer and innovation asset configuration strategies on firm performance

Fang, Eric; Palmatier, Robert W.; Grewal, Rajdeep - In: Journal of marketing research : JMR 48 (2011) 3, pp. 587-602

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Customer engagement marketing

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Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

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Reality check : infusing ecological value into academic marketing research : editorial

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