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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
13
Konsumentenverhalten
11
Beziehungsmarketing
9
Relationship marketing
9
Social Web
9
Social web
9
Marketing management
7
Marketingmanagement
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Electronic Commerce
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Betriebswirtschaftslehre
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Business economics
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Brand image
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Brand management
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Einzelhandel
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Markenführung
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Markenimage
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Market research
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Online retailing
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Online-Handel
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Retail trade
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Scientific method
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United Kingdom
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Betriebswirtschaftliche Forschung
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Brand equity
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Consumer-based halal brand equity
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Clark, Moira
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Hair, Neil
1
Lemke, Fred
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Rose, Susan
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Samouel, Phillip
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Wilson, Hugh
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil
;
Clark, Moira
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
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2
Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers
Rose, Susan
;
Samouel, Phillip
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 171-190
Persistent link: https://www.econbiz.de/10003831037
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3
Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred
;
Clark, Moira
;
Wilson, Hugh
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
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