Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Fred Lemke; Moira Clark; Hugh Wilson
| Year of publication: |
2011
|
|---|---|
| Authors: | Lemke, Fred ; Clark, Moira ; Wilson, Hugh |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 6, p. 846-869
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Holismus | Holistic approach | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010218001