Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough
Christine Bailey; Paul R. Baines; Hugh Wilson; Moira Clark
| Year of publication: |
2009
|
|---|---|
| Authors: | Bailey, Christine ; Baines, Paul R. ; Wilson, Hugh ; Clark, Moira |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 3/4, p. 227-252
|
| Subject: | Marktsegmentierung | Market segmentation | Dienstleistungsmarketing | Services marketing | Kundenanalyse | Customer analysis | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838526