Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
| Year of publication: |
2009
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|---|---|
| Authors: | Bailey, Christine ; Baines, Paul R. ; Wilson, Hugh ; Clark, Moira |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 3-4, p. 227-252
|