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~subject:"Marktforschung"
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Marktforschung
Theorie
107
Theory
107
Consumer behaviour
52
Konsumentenverhalten
52
USA
44
United States
42
Marketing
41
Marketing management
37
Marketingmanagement
37
Innovation
32
Management
26
Beziehungsmarketing
23
Relationship marketing
23
Welt
23
World
23
Corporate Governance
20
Corporate governance
20
India
20
Indien
20
Innovation management
19
Innovationsmanagement
19
E-commerce
18
Einzelhandel
18
Electronic Commerce
18
Marketingtheorie
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Retail trade
18
B-to-B-Marketing
17
Business-to-business marketing
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Marketing theory
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Market research
16
Productivity
16
Produktivität
16
Advertising
15
Online retailing
15
Online-Handel
15
Werbung
15
Firm performance
14
Großbritannien
14
Inflation
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13
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1
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English
17
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Roberts, John H.
8
Lilien, Gary L.
7
Kayande, Ujwal
4
Shankar, Venkatesh
4
Stremersch, Stefan
4
Azar, Pablo
2
Fuller, Matthew
2
Lehmann, Donald R.
2
Mantrala, Murali K.
2
Rizley, Ross
2
Winter, Russell S.
2
Berger, Jonah
1
Bruggen, G.H. van
1
Chandon, Pierre
1
Chandy, Rajesh K.
1
Choffray, Jean-Marie
1
Eliashberg, Jehoshua
1
Germann, Frank
1
Hamilton, Rebecca W.
1
Hauser, John R.
1
Inman, J. Jeffrey
1
Inman, Jeffrey
1
Johar, Gita Venkataramani
1
John, Leslie K.
1
Kacker, Manish
1
Kelley, Eileen
1
Kelley, J. Eileen
1
Kotler, Philip
1
Labroo, Aparna A.
1
Liu, Peggy J.
1
Lynch, John G.
1
Madan, Shilpa
1
Mažar, Nina
1
Mead, Nicole L.
1
Midgley, David F.
1
Mittal, Vikas
1
Moorman, Christine
1
Morrison, Pamela D.
1
Norton, Michael I.
1
Rangaswamy, Arvind
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Advances in business marketing : a research annual
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Technological innovation : oversights and foresights
1
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ECONIS (ZBW)
19
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1
The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
Saved in:
2
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
3
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
;
Roberts, John H.
;
Midgley, David F.
- In:
Research policy : policy, management and economic …
33
(
2004
)
2
,
pp. 351-362
Persistent link: https://www.econbiz.de/10001967280
Saved in:
4
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
5
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Saved in:
6
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
7
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
8
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
9
New industrial product performance : models and empirical analysis
Choffray, Jean-Marie
- In:
Advances in business marketing : a research annual
3
(
1988
),
pp. 49-77
Persistent link: https://www.econbiz.de/10001089391
Saved in:
10
Marketing decision making : a model-building approach
Lilien, Gary L.
;
Kotler, Philip
-
1983
-
Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
Saved in:
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