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~subject:"Marktforschung"
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Case study research in busines...
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Marktforschung
Consumer behaviour
65
Konsumentenverhalten
64
Theory
55
Theorie
52
Relationship marketing
35
Beziehungsmarketing
34
Lieferantenmanagement
34
Supplier relationship management
34
Tourism
30
Marketing
28
B-to-B-Marketing
22
Business-to-business marketing
22
Innovation
21
Brand management
19
Markenführung
19
Unternehmenserfolg
19
Gastgewerbe
17
Hospitality industry
17
Strategisches Management
17
Tourismus
17
Firm performance
16
USA
15
Aufsatzsammlung
13
Bangladesch
13
Bangladesh
13
Holiday behaviour
13
Narrative Methode
13
Narrative method
13
Strategic management
13
Tourism industry
13
Urlaubsverhalten
13
Welt
13
World
13
Tourismuswirtschaft
12
United States
12
Configuration
11
Decision
11
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11
Unternehmensnetzwerk
11
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English
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Woodside, Arch G.
14
Marshall, Roger
2
Akrout, Houcine
1
Bennett, Peter D.
1
Davenport jr., J. William
1
Dennis, Cathy S.
1
Martin, Drew
1
Melewar, T. C.
1
Mrad, Mona
1
Pattinson, Hugh
1
Pattinson, Hugh M.
1
Pitts, Robert E.
1
Rageh, Ahmed
1
Seth, Jagdish N.
1
Wilson, Elizabeth J.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Qualitative market research : an international journal
2
Advances in Business Marketing and Purchasing
1
Advances in Business Marketing and Purchasing Ser
1
Deep knowledge of B2B relationships within and across borders
1
Developmental challenges in marketing research
1
Field guide to case study research in business-to-business marketing and purchasing
1
Journal of business research : JBR
1
Journal of retailing
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Psychology & marketing
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ECONIS (ZBW)
14
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1
Proposing a new logic for data analysis in marketing and consumer behavior : case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use) consumers
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 277-289
Persistent link: https://www.econbiz.de/10010406531
Saved in:
2
Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
3
Personal values and consumer psychology
Pitts, Robert E.
(
ed.
);
Woodside, Arch G.
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10000331596
Saved in:
4
Consumer and industrial buying behavior
Woodside, Arch G.
(
ed.
);
Seth, Jagdish N.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000062962
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed
;
Melewar, T. C.
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 126-149
Persistent link: https://www.econbiz.de/10009754937
Saved in:
7
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
8
Respondent inaccuracy
Woodside, Arch G.
;
Wilson, Elizabeth J.
-
2009
Persistent link: https://www.econbiz.de/10003794815
Saved in:
9
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Woodside, Arch G.
-
2014
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts
Persistent link: https://www.econbiz.de/10012678378
Saved in:
10
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Woodside, Arch G.
(
ed.
);
Pattinson, Hugh M.
(
ed.
); …
- In:
Field guide to case study research in …
,
(pp. iii)
.
2014
Persistent link: https://www.econbiz.de/10015369204
Saved in:
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