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Qualitative approaches to life course research : linking life story to gift giving
Minowa, Yuko; Belk, Russell W. - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10012257926
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The marketing discipline comes of age, 1934-1936
Witkowski, Terrence H. - In: Journal of historical research in marketing 2 (2010) 4, pp. 370-396
Persistent link: https://www.econbiz.de/10008809046
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Qualitative historical research in marketing
Witkowski, Terrence H.; Jones, D. G. Brian - In: Handbook of qualitative research methods in marketing, (pp. 70-82). 2006
Persistent link: https://www.econbiz.de/10003445797