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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing

Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337

Persistent link: https://www.econbiz.de/10009756007

Editorial: Reflections on assessing academic quality in marketing, and the UK REF

Lee, Nick - In: European journal of marketing : EJM 45 (2011) 4, pp. 477-483

Persistent link: https://www.econbiz.de/10009010647

Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future

Lee, Nick - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1774-1798

Persistent link: https://www.econbiz.de/10011773701

Introduction to the special section on interpretive consumer research

Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812

Persistent link: https://www.econbiz.de/10010388921

Avoiding measurement dogma : a response to Rossiter : commentary

Rigdon, Edward E.; Preacher, Kristopher J.; Lee, Nick; … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1589-1600

Persistent link: https://www.econbiz.de/10009539451

Multilevel analyses in marketing research : differentiating analytical outcomes

Wieseke, Jan; Lee, Nick; Broderick, Amanda J.; Dawson, … - In: Journal of marketing theory and practice 16 (2008) 4, pp. 321-339

Persistent link: https://www.econbiz.de/10003766172

Developments in human observation methodologies

Lee, Nick (contributor) - 2007

Persistent link: https://www.econbiz.de/10003458735

The past, present and future of observational research in marketing

Lee, Nick; Broderick, Amanda J. - In: Qualitative market research : an international journal 10 (2007) 2, pp. 121-129

Persistent link: https://www.econbiz.de/10003458802

Cross-country cross-survey design in international marketing research : the role of input data in multiple imputation

Sintonen, Sanna; Tarkiainen, Anssi; Cadogan, John W.; … - In: International marketing review 33 (2016) 3, pp. 454-482

Persistent link: https://www.econbiz.de/10011487062

The state of research in marketing

Lee, Nick (contributor); Saunders, John (contributor) - 2005

Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research

Persistent link: https://www.econbiz.de/10012673116