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Examining markets, marketing, consumers, and society through documentary films

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Visual and projective methods in Asian research : commentary

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The labors of the Odysseaans and the the legacy of the Odyssey

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Qualitative consumer & marketing research

Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2013 - 1. publ.

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...

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Consumer insights for developing markets

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Journal of Macromarketing special issue : anti-consumption research and society

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