Mixed methods designs in marketing research
Robert L. Harrison; Timothy M. Reilly
| Year of publication: |
2011
|
|---|---|
| Authors: | Harrison, Robert L. ; Reilly, Timothy M. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 1, p. 7-26
|
| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858058