Narrow search
Showing 1 - 3 of 3
Cover Image
Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
Cover Image
Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
Cover Image
Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10001011977