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Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger J.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
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Marketing's SEM based nomological network : constructs and research streams in 1987 - 1997 and in 1998 - 2008
Ramirez, Edward; David, Meredith E.; Brusco, Michael J. - In: Journal of business research : JBR 66 (2013) 9, pp. 1255-1260
Persistent link: https://www.econbiz.de/10009756063
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Developing a multi-dimensional product evaluation scale
Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary - In: Psychology & marketing 39 (2022) 2, pp. 271-293
Persistent link: https://www.econbiz.de/10012796095