Developing a multi-dimensional product evaluation scale
Year of publication: |
2022
|
---|---|
Authors: | Tajdini, Saeed ; Ramirez, Edward ; Frankwick, Gary |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 2, p. 271-293
|
Subject: | impulse buying | product category | product characteristics scale | product evaluation | product features | product perceptions | the consumer decision-making process | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Produktqualität | Product quality | Markenimage | Brand image | Virales Marketing | Viral marketing | Produktgestaltung | Product design | Marktforschung | Market research | Kaufentscheidung | Purchase decision |
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