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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
69
Konsumentenverhalten
67
Relationship marketing
63
Beziehungsmarketing
62
Customer satisfaction
57
Service quality
49
Dienstleistungsqualität
48
Kundenzufriedenheit
46
Theorie
31
Theory
31
Dienstleistungssektor
30
Service industry
29
Innovation
28
China
22
Customer integration
22
Dienstleistung
22
Kundenintegration
22
Services
22
Market research
21
Conjoint analysis
20
Conjoint-Analyse
20
Customer service
17
Experiment
17
Kundenservice
17
Emotion
16
Value creation
16
Betriebliche Wertschöpfung
15
Customer experience
15
Service innovation
15
Dienstleistungsmanagement
13
Dienstleistungsmarketing
13
Health care
13
Service management
13
Services marketing
13
Dienstleistungsinnovation
12
Gesundheitsversorgung
12
Sweden
12
Customer value
11
Kundenwert
11
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12
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9
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7
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5
Collection of articles of several authors
4
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4
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English
21
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Gustafsson, Anders
15
Herrmann, Andreas
11
Huber, Frank
11
McColl-Kennedy, Janet R.
3
Bolton, Ruth N.
2
Bennett, Rebekah
1
Brodie, Roderick J.
1
Chan, Kimmy Wa
1
Ghanbarpour, Tohid
1
Kristensson, Per
1
Löfgren, Martin
1
Russell, Gary J.
1
Russell-Bennett, Rebekah
1
Soutar, Geoffrey N.
1
Tse, David K.
1
Wirtz, Jochen
1
Witell, Lars
1
Yim, Chi-kin
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Conjoint measurement : methods and applications
3
Journal of marketing research : JMR
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Journal of retailing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
SpringerLink / Bücher
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ECONIS (ZBW)
21
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1
Services marketing : a managerial approach
Russell-Bennett, Rebekah
-
2003
Persistent link: https://www.econbiz.de/10013490002
Saved in:
2
Opportunistic customer claiming during service recovery
Wirtz, Jochen
;
McColl-Kennedy, Janet R.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 654-675
Persistent link: https://www.econbiz.de/10008747760
Saved in:
3
Research performance of Australian and New Zealand marketing academics : achieving rigor and relevance: editorial
Brodie, Roderick J.
;
Soutar, Geoffrey N.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 273-277
Persistent link: https://www.econbiz.de/10013435314
Saved in:
4
Strengthening customer loyalty through intimacy and passion : roles of customer-firm affection and customer-staff relationships in services
Yim, Chi-kin
;
Tse, David K.
;
Chan, Kimmy Wa
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 741-756
Persistent link: https://www.econbiz.de/10003794574
Saved in:
5
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
6
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
7
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
8
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
9
Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders
(
ed.
)
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001781069
Saved in:
10
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-46)
.
2001
Persistent link: https://www.econbiz.de/10001690251
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