Narrow search
Showing 1 - 10 of 12
Cover Image
Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
Cover Image
Language, Thought, and Consumer Research
Merunka, Dwight R.; Peterson, Robert A. - In: Review of marketing research : Vol. 3, (pp. 152-192). 2007
Persistent link: https://www.econbiz.de/10015383861
Cover Image
Husband-wife report disagreement : a cross-national investigation
Peterson, Robert A. (contributor) - In: International journal of research in marketing : IJRM ; … 5 (1988) 2, pp. 125-136
Persistent link: https://www.econbiz.de/10001058108
Cover Image
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.; Jeong, Jaeseok - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Cover Image
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.; Albaum, Gerald S.; Beltramini, … - 2007
Persistent link: https://www.econbiz.de/10003540639
Cover Image
Marketing research
Peterson, Robert A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009587905
Cover Image
Marketing research
Peterson, Robert A. - 1982
Persistent link: https://www.econbiz.de/10000055155
Cover Image
Market structuring by sequential cluster analysis
Peterson, Robert A. - In: Journal of business research : JBR 2 (1974), pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
Cover Image
On the interpretation of canonical analysis
Alpert, Mark I.; Peterson, Robert A. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 187-192
Persistent link: https://www.econbiz.de/10001821695
Cover Image
Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.; Peterson, Robert A. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 284-290
Persistent link: https://www.econbiz.de/10002623459