Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis --...

Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity --...

Intro -- AMS Officers (2014-2016) -- AMS Board of Governors (2014-2016) -- 2015 AMS World Marketing Congress-Track Chairs -- Preface -- Acknowledgments -- Contents -- Part I: Advertising Communication -- The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity --...