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Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna; Valtonen, Anu - In: Marketing management : a cultural perspective, (pp. 246-260). 2012
Persistent link: https://www.econbiz.de/10009507068
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Qualitative marketing research : a cultural approach
Moisander, Johanna; Valtonen, Anu - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003306110
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Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
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Gendering theory in marketing and consumer research
Arsel, Zeynep (ed.); Eräranta, Kirsi (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011587022
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Qualitative marketing research : a cultural approach
Moisander, Johanna; Valtonen, Anu - 2006
Persistent link: https://www.econbiz.de/10004526127