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Field dependency and brand cognitive structures
Ng, Sharon; Houston, Michael J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
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More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Kim, Jungkeun; Rao, Raghunath Singh; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 157-171
Persistent link: https://www.econbiz.de/10008858630
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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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Commentaries and rejoinder to "trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study"
Huettel, Scott A.; Payne, John W.; Yoon, Carolyn; … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10003810233