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Marktforschung
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Steiner, Winfried J.
11
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4
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3
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3
Weber, Anett
3
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2
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European journal of operational research : EJOR
3
Journal of business economics : JBE
3
Marketing : ZFP ; journal of research and management
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OR spectrum : quantitative approaches in management
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Produktliniengestaltung mit genetischen Algorithmen
Steiner, Winfried J.
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
7
,
pp. 575-601
Persistent link: https://www.econbiz.de/10001710097
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2
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan
;
Steiner, Winfried J.
;
Weber, Anett
; …
- In:
European journal of operational research : EJOR
246
(
2015
)
1
,
pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
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3
Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen : eine empirische Studie auf Basis von Handelsdaten
Weber, Anett
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
82
(
2012
)
12
,
pp. 1337-1365
Persistent link: https://www.econbiz.de/10009685369
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4
Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results
Paetz, Friederike
;
Hein, Maren
;
Kurz, Peter
;
Steiner, …
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
4
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012149198
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5
Modeling price response from retail sales : an empirical comparison of models with different representations of heterogeneity
Weber, Anett
;
Steiner, Winfried J.
- In:
European journal of operational research : EJOR
294
(
2021
)
3
,
pp. 843-859
Persistent link: https://www.econbiz.de/10012591533
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6
Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 49-66
Persistent link: https://www.econbiz.de/10012817650
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7
Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study
Hein, Maren
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
90
(
2020
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10012207109
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8
A semiparametric approach to estimating reference price effects in sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 591–643
Persistent link: https://www.econbiz.de/10013438849
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9
Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
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10
Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data
Hein, Maren
;
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
European journal of operational research : EJOR
297
(
2022
)
2
,
pp. 630-651
Persistent link: https://www.econbiz.de/10013259868
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