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On-line surveys in international marketing research : pros and cons
Ilieva, Janet; Baron, Steve; Healey, Nigel M. - 2001
Persistent link: https://www.econbiz.de/10001599632
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Service(s) marketing research : developments and directions
Baron, Steve; Warnaby, Gary; Hunter-Jones, Philippa - In: International journal of management reviews : IJMR 16 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010380689
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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A theatrical perspective on service performance evaluation : the customer-critic approach
Harris, Kim; Harris, Richard; Elliot, Dominic; Baron, Steve - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 477-502
Persistent link: https://www.econbiz.de/10009159923
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Online surveys in marketing research : pros and cons
Ilieva, Janet; Baron, Steve; Healey, Nigel - 2007
Persistent link: https://www.econbiz.de/10003539146
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Quantitative methods in marketing
Baron, Steve; Ashman, Rachel - In: The marketing book, (pp. 211-270). 2016
Persistent link: https://www.econbiz.de/10011471646