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Marktforschung
Ethnologie
1,922
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1,451
Purchasing
697
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541
ethnography
381
Consumer behaviour
250
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186
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Arnould, Eric J.
3
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3
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2
Canniford, Robin
2
Garner, Benjamin
2
Kaltenbach, Edeltraud
2
Madsbjerg, Christian
2
Malefyt, Timothy de Waal
2
Mariampolski, Hy
2
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1
Annink, Anne
1
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1
Bansal, Pratima
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Dumont, Guillaume
1
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Organizational research methods : ORM
7
Qualitative market research : an international journal
6
Journal of business anthropology
3
Marketing theory
3
Handbook of qualitative research methods in marketing
2
International journal of market research
2
Journal of marketing management : MM
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
AMS review : official publication of the Academy of Marketing Science
1
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1
Australasian marketing journal
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Business and Economic Research : BER
1
Business horizons
1
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1
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1
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Human resource development review : HRD review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of wine business research
1
International journal of wine business research : IJWBR
1
Journal of Islamic marketing : JIMA
1
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Journal of consumer marketing
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1
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1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
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1
Leadership
1
Management learning : the international journal for managerial and organizational learning and development
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
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ECONIS (ZBW)
71
USB Cologne (EcoSocSci)
1
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1
Strengthening social marketing research : harnessing "insight" through
ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
2
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
Saved in:
3
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
4
Connecting
ethnography
to the business of innovation
Meyer, Marc H.
;
Crane, Frederick G.
;
Lee, Chaewon
- In:
Business horizons
59
(
2016
)
6
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
Saved in:
5
SWOT analysis of
purchasing
markets in the region of Asia
Shi, Yangyan
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011495006
Saved in:
6
Predicting wine preference : testing the premises of the vinotype theory
Borchgrevink, Carl Peter
;
Sherwin, Allan Lewis
- In:
International journal of wine business research : IJWBR
29
(
2017
)
3
,
pp. 251-268
Persistent link: https://www.econbiz.de/10011781076
Saved in:
7
The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention
Toni, Deonir de
;
Pompermayer, Rogério
;
Lazzari, Fernanda
; …
- In:
International journal of wine business research
34
(
2022
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10013361897
Saved in:
8
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
9
Advertising and anthropology : ethnographic practice and cultural perspectives
Malefyt, Timothy de ¬Waal
;
Morais, Robert J.
-
2012
-
Engl. ed.
Persistent link: https://www.econbiz.de/10009623732
Saved in:
10
Researching multisensory experiences through an artist's eye
Scott, Rebecca
;
Bradford, Tonya Williams
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1651-1671
Persistent link: https://www.econbiz.de/10014234129
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