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Responsible stakeholder engagement marketing
Kumar, Vikas; Hollebeek, Linda D.; Sharma, Amalesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015399283
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Looking through the marketing lens : my journey so far ...
Kumar, V. - 2011
Persistent link: https://www.econbiz.de/10009270384
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International marketing research
Kumar, V. - 2000
Persistent link: https://www.econbiz.de/10001354500
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International marketing research
Kumar, V. - In: The handbook of marketing research : uses, misuses, and …, (pp. 628-645). 2006
Persistent link: https://www.econbiz.de/10003420690
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My reflections on publishing in Journal of Marketing
Kumar, V. - In: Journal of marketing 80 (2016) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10004255067
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10001464507
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137