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Marktforschung
Consumer behaviour
28
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28
Market research
18
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12
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12
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12
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12
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9
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4
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3
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3
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Baumgartner, Hans
16
Weijters, Bert
8
Steenkamp, Jan-Benedict E. M.
3
Jong, Martijn G. de
2
Meloy, Margaret G.
2
Blanchard, Simon J.
1
Carlson, Kurt A.
1
Deltomme, Berre
1
Fox, Jean-Paul
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Lieb, Daniel
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Journal of marketing research : JMR
5
Emerald insight
1
Foundations and trends in marketing : FTMKT
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Quantitative marketing techniques and analyses
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
18
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1
Repetitive purchase behavior
Baumgartner, Hans
- In:
Quantitative marketing and marketing management : …
,
(pp. 269-286)
.
2012
Persistent link: https://www.econbiz.de/10009621761
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2
Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.
;
McLaughlin, Edward
;
Kramer-LeBlanc, …
-
1988
Persistent link: https://www.econbiz.de/10000774897
Saved in:
3
Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
Saved in:
4
Die Kausalanalyse als Instrument der Marketingforschung : eine Bestandsaufnahme
Homburg, Christian
- In:
Journal of business economics : JBE
65
(
1995
)
10
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10001187177
Saved in:
5
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
Saved in:
6
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
7
Misresponse to reversed and negated items in surveys : a review
Weijters, Bert
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
Saved in:
8
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
Saved in:
9
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
10
Response biases in marketing research
Baumgartner, Hans
;
Steenkamp, Jan-Benedict E. M.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 95-109)
.
2006
Persistent link: https://www.econbiz.de/10003420105
Saved in:
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